Craving connection: the new currency of brand loyalty
The desire for community and connection with like-minded individuals is stronger than ever, and has significant implications. Find out how understanding and leveraging this phenomenon can lead to more effective marketing strategies and stronger customer relationships.
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Brand Ick: You might be turning customers off without realising It
Brand loyalty is a fragile thing, built on trust, care, and authenticity. Yet, for many customers, even beloved brands can overstep boundaries and cause a sudden emotional disconnect - a phenomenon we’ll call 'Brand Ick'. Learn how to build brand Emotional Intelligence and avoid the Ick factor.
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Does your brand understand the power of emotional intelligence?
Explore the science behind storytelling, emotional intelligence in marketing, and why traditional demographic targeting is no longer enough. Learn why in today's market, understanding your customers' emotional drivers is not only an advantage, but essential.
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Gravy on the side
In the creation of Good Gravy, Lina Montero Soto has assembled a dream team of creative minds all dedicated to tackling businesses’ marketing challenges. Our team are well versed in the multifaceted pain points marketers regularly endure, and we’re united by the Good Gravy philosophy to ‘Do good by our clients so they can be great'.
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Marketers and an abundance of black swans
The theory of "black swan" events was developed some twenty years ago by Nassim Nicholas Taleb as a metaphor to describe the disproportionate role of high-profile, hard-to-predict and rare events that are beyond the realm of normal expectations in history, science, technology and business.
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The power of authenticity in brand marketing and storytelling
Authenticity can be a crucial factor in purchasing decisions. So why do less than half of brands succeed at creating authentic content? Learn why in today's digital landscape, authentic communication isn't just nice-to-have - it's a necessity.
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