Gravy on the side
In the creation of Good Gravy, Lina Montero Soto has assembled a dream team of creative minds all dedicated to tackling businesses’ marketing challenges. Our team are well versed in the multifaceted pain points marketers regularly endure, and we’re united by the Good Gravy philosophy to ‘Do good by our clients so they can be great'.
Read moreMarketers and an abundance of black swans
The theory of "black swan" events was developed some twenty years ago by Nassim Nicholas Taleb as a metaphor to describe the disproportionate role of high-profile, hard-to-predict and rare events that are beyond the realm of normal expectations in history, science, technology and business.
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